I am a lightweight, super hydrating foundation that leaves you with a soft-matte base - I am easily buildable to give you the coverage you need - I come infused with Hyaluronic Acid to make your skin look & feel plump - I reduce fine lines & excess oil production thanks to all the goodness in me - Coconut Water Extract, Willow Bark Extract & Vitamin E - I am free from talc, parabens, phthalates & other known nasties - I am 100% vegan & cruelty-free – no animal-derived ingredients or pigments, I promise! Get explorin' to find the shade that's just right for you!

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.