bold red colour...

instantly brightens out d complexion...suits everyskin tone.. nice red colour dat every1 cn easily carryout stays on for more dan 6 hrs with meals in between.. more red with pink undertone. can be similar in colour too maybelline newly launched lip gradiation lip crayon in shade red 1.

I love the entire Pure Reds collection from Loreal. Pure Roughe is definitely a very good shade of red and suits any skin tone very well. Highly pigmented matte lipstick that gives color in a single glide and it lasts long even after meals.

Beautiful Red..Unimaginable texture and colour of lipstick. Long Stay whole day even after meals the colour does not leave the lips.love the matte effect superb for all seasons. It brighten the lips which is noticeable from far. A beautiful bold n bright red colour